New York City Health Department Launched "Latch On NYC" Initiative to Support Breastfeeding Mothers
New subway and hospital poster campaign illustrates benefits of breastfeeding. Thomas Farley, New York City Health Commissioner, launched "Latch On NYC," a new citywide initiative designed to support mothers who breastfeed their infants. City maternity hospitals are asked to join the initiative by signing on to support a mother’s choice to breastfeed and limit the promotion of infant formula in their facilities. Twelve private New York City hospitals have already made the commitment and all 11 public hospitals run by the New York City Health and Hospitals Corporation have also joined "Latch On NYC," going beyond the significant steps they previously took to support breastfeeding when they banned formula from gift bags and promotional materials in 2007.